Start with Why (Simon Sinek)9.5/10 (Expert Score)
Almost all inspiring people and companies have one secret to success. They are clear about “why” they do things.
Simon Sinek is meanwhile the most influential public speaker on purpose driven work. Based on his life changing TED Talk – The Golden Circle – Sinek is describing in his book the fundamentals of successful companies and individuals: A strong Why.
It is simple as that – start with the question why. The most innovative, pioneering and successful companies and individuals do not focus on what do, but rather on why they are doing what they are doing.
To lead, to inspire, to innovate and to live starts all with the simple question of why. This book is a must have for all leaders who want to influence and inspire the world. This framework will help you to understand the underlying principles of purpose driven organizations and individuals.
Simon Sinek also follows up on this book with “Find your Why” a practical approach to finding your individual and you teams/ organizations why.